So what is a hashtag?
Hashtags provide a way of grouping messages about a particular topic. They are typically used in social media, allowing users to search by hashtag to view messages relating to them.
How you can use hashtags in social media for your business
Twitter is probably the best example of how you can use hashtags in your social media strategy. Because hashtags are searchable this allows you to become a part of those results that relate to the hashtags you are using. This can significantly boost the reach of your tweets by using hashtags in your business tweets.
The trick is to try and pick topics that are either really interesting to your audience or as relevant as possible. Besides Twitter, Facebook will probably allow for hashtags sooner or later and Google+ offers this now.
A common way to spread your message with social media is to join trending hashtags. There are a variety of ways to find trending hashtags. If you do a google search for ‘trending hashtags’ this you will find some good results. One great example of how to find Australian hashtag twitter trends is via Trendsmap.com.
Hashtag example for your social media
An example use of hashtags might be #socialmedia or #Australia. When users search for either of those hashtags your messages will be included. If your message is catchy or relevant then you will probably gain new followers. The added benefit is that your message may be shared by others as a result. The next time your use social media for your business, remember this simple strategy that can really help to boost your social media reach.
If you need help with your social media strategy or implementation please contact 46digital for more information.