Social media can be a great way to market your small business online (or big business for that matter). Here are four easy steps you can take in your small business to your social media strategy started today.
1. Social Media Role Ownership
We had someone setup a Twitter account for us but we have never used it.
A common problem that I hear from small business owners is that they have taken the time to setup social media such as Twitter or Facebook but have not given the role to anyone to handle. Give someone in your organisation ownership of the role of social media and allow them some time to create meaningful content that matters to your customer base.
2. Social Media Plan
Decide what you will release and how often. Share this with others in the organisation (via Google calendar for example) so that everyone knows the schedule and can contribute ideas if required. An example strategy might be to write at least one blog post per month and share that post via Twitter, Google+ and Facebook. Some ideas on what to write about:
- A new product or service that you have just launched.
- A new staff member that is an expert in the services you offer. This provides a human side to your business online and also gives you added credibility with potential clients.
- Special offers that are available for a limited time.
- Handy facts or tips relating to the products or services you offer – without being all about the sell.
3. Relevance = Value for your followers
Social media is all about creating value to your followers which will keep them engaged and make them want to share your content with their own networks. The more value you create in your content and the more relevant it is, the more likely it is to be shared. Make sure your social media content is always relevant.
4. Monitor Social Media Channels
Creating great, relevant content is an important part of social media but it’s only half of the social media equation. You need to monitor your social media channels (such as Facebook and Twitter) and ensure that you engage your market in a timely manner. This is perhaps where a lot of small business owners fail with social media. They fail to monitor and engage.
If you get stuck seek the right advice
One final tip is to seek professional advice if you are finding social media too confusing or time consuming for your small business. If done properly, social media can be a great way for to promote your small business online and most importantly, engage with your customers. 46digital provides social media strategy and implementation services to small business owners on the Sunshine Coast from Brisbane to Gympie. If you are interested in how you can use social media for your small business please contact us.