Looking to optimise your website for more traffic from search engines? Here is a handy list of 12 SEO activities you can do to improve your website ranking in organic search results.
Off site SEO
- Attract links
A big part of SEO is getting other websites to link to your website. The more quality links you can get pointing to your website, the better your SEO will be.
- Competitive analysis
Knowing who your competitors are and how your competitors rank for SEO is important. This also helps you to define which keywords you should focus on and identify what areas you can improve on.
- Improve social meta tags
Sharing your content on social media is a great way to improve your SEO and increase the number of links coming back to your website. Social meta tags define exactly how titles, descriptions, images and more appear in social streams.
Tip: If you are using WordPress then we recommend using the Yoast WordPress SEO plugin. You can add the right meta tags to your WordPress website by filling in the details for Facebook, Twitter and Google+ in the Social section of WordPress SEO.
- Reduce crawl errors
Broken links can negatively impact your SEO. Make sure to check and fix broken links. If a link has changed then you should setup a permanent redirect (301 redirect).
- Fix duplicate content
A big negative for SEO is using duplicate content. If you are using the same content across multiple websites or multiple pages on your website then take the time to re-write your content so it is unique.
- Perform a site audit
A site audit will cover the points on this list to ensure you know where you stand with your SEO. It’s a good idea to do a site audit to check on-page and off-page ranking factors as well as a competitive analysis.
- Optimise for speed
A fast website is good for SEO and for your users. Optimising for speed is a combination of choosing the right web hosting and having an optimised website.
- Create quality content
Quality content is a must for SEO and something that most business owners struggle with. Having quality content that is well written can not only give you SEO benefits but also help increase conversions.
- Target relevant search phrases
A competitive analysis will help determine relevant search phrases. Once you have identified these then focus on targeting these.
- Freshen your content
Keeping your content up to date is great for SEO and also for your users. Take time to regularly review your content to ensure it’s up to date, especially if your content is time specific.
- Improve internal linking
An internal link is one that points to another page on the same website. Building an SEO friendly site architecture with internal links allows search engines to easily crawl and index your website content.
- On page optimisation
On page optimisation focusses on factors for each page that have an effect on your natural search results. Quality unique content that is relevant and great usability are examples of on page optimisation.
A successful SEO strategy is an ongoing process as search engines change their algorithms and competitors do their own search engine optimisation. If you haven’t got an SEO strategy in place then you are missing out on valuable traffic to your website. By following these SEO activities on a regular basis you will improve your search engine results.
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We can help with our search engine optimisation service for small business.