If you have taken the step to setting up a blog for your business then congratulations! If you haven’t yet done this, you might want to read how to write a business blog using WordPress first. The hardest thing that most small business owners struggle with is what to write about on their blog and finding the time to write it. Let’s split these two problems up and tackle the problem of what to write about first.
Some quick ideas on what to write about on your business blog
- FAQ’s (Frequently Asked Questions). Every business owner has at least 2 or 3 questions that most of their customers ask them so why not write a blog post to answer these questions. If the answers are good enough then they will most probably help with your Google search results too. One last benefit is if you get an enquiry you can simply direct your customer to your blog or offer to email them a link, which can then lead to them exploring the rest of your website.
- New products or services. If you have a new service or product that you are proud of then tell your customers about it.
- New key staff with specialist skills. Your staff are your greatest asset so if you have staff with a particular expertise then write about it. You can also get these staff members to write their own blog posts on their areas of expertise.
- Case studies. Write about how your products or services are being used and what the benefits are for potential customers.
The above tips should give you plenty of ideas on what to write about for your business blog. So now that you have a plan you need to work out when you are going to execute it.
How to find time to write a blog
The best way to write a business blog is to have a plan for both your content and when you are going to write it. One of the best strategies I like to use for my clients is to get them to draw up a list of potential blog posts first. Here is a list of steps that you can take to get you on your way to publishing your blog.
Step 1. Draw up a list of potential blog posts using the ideas above. Use a calendar to then put together some dates around when you will publish your posts. This gives you a timeline and a deadline for each post, something that most small business owners struggle with as they are usually the boss.
Step 2. Work out how much time you can spare each week, fortnight or month. It might be that you can spare 1 hour every fortnight on a Friday morning. This is really important because it will help you to figure out how much to write. A blog post doesn’t have to be a minimum or maximum length. It might be just a few paragraphs but it can also be several hundred words if you like.
Step 3. Write, publish and share your blog post on LinkedIn, Facebook, Twitter or Google+.
Step 4. When you have several good blog posts send out an email campaign to your customers with a link to each post as a nice summary for them to read at their leisure.
Step 5. Relax for a brief moment before you start to get enquiries or sales from your efforts!
If you are still stuck for time or ideas
If you have done all of the above and just don’t think you have time or are still stuck for ideas, but really want to do a blog for your business then we can help. We can work with you to establish a blog for your website and develop a plan as part of a tailored digital marketing strategy. We can also help to write the content for you so that all you need to do is review before we publish. If you want to know more about how we can help contact us for an obligation free chat.