Is your business website selling online yet?
Recent figures released by NAB’s Online Retail Index show that Australian retail sales are now a staggering $13billion per year, which is equivalent to nearly 6% of traditional retail sales. This impressive figure is even more impressive when you consider that growth is up 27% from the previous year to January.
If you are in retail and not selling online then these figures are hard to ignore. By not having an e-Commerce strategy for your business now, means missing out on a growing number of online sales. If your competitors are already online then you are going to be losing even more market share.
Growth in online retail is set to reach a whopping $33billion by 2015 with nearly 90% of all Australians over 16 years of age having purchased an item online last year.
Nearly nine in ten Australians purchase online every six months, and 16% make an online purchase at least once a week.
Be Mobile Ready
Mobile usage is growing at a fast pace with up to 45 – 50% of all traffic coming from mobile devices being a common statistic for online retailers. This means that if you are going to setup an E-Commerce store then make sure you are mobile ready.
E-commerce allowing Sunshine Coast ceramic artist to sell online
46digital recently launched a mobile-ready e-commerce store for Sunshine Coast based ceramic artist Kim Wallace (www.kwceramics.com.au). Having an online store means that Kim is now able to sell her unique handmade ceramics collection Australia wide, while also attracting interest from overseas. Traditionally artists have to sell their products via markets or establish a retail presence. Kim uses markets in Sydney, Melbourne and Brisbane to gain more exposure but is now focussed on selling her collection online.
“Being online and easily found for handmade ceramics in Google means my shoppers now come to me. I don’t have the overhead of renting a retail space and the store administration can easily be done by myself.”
Want to take the next step and sell your products online?
Want to know more about getting your business online with an e-commerce website that is mobile-ready? Drop us a line at 46digital on 0421 159 240 or send us an email and we will get back to you. After a quote right now? Fill in our quote request form.