Blogging can be a great way to drive more traffic to your business website. It can also be a great way to keep in regular contact with your existing client base to generate more sales. Blog content can also be used as part of an email marketing strategy to help drive more visitors to your website. Lastly, blog content is great for search engines and increasing the visibility of your website in search results.
WordPress started out as a great blogging platform and evolved into an even better Content Management System (CMS). This means that you can now use the same platform for your website as your blog with one administration area. Using WordPress empowers you to take control over your own content with an easy to use interface. WordPress is also great for search engines which is very important for your business website.
Plan Your Blog Posts
Consider what you are going to write about and how this will benefit your audience. Think about how often you are going to write and setup a schedule that is going to work for you. For example, you might commit to one new blog post every week.
WordPress Categories vs Tags
One of the biggest mistakes by website owners is to write content for their blog and use the standard ‘uncategorized’ category. It is a good idea to think about how you will structure your content and create at least one category to start with.
The best practice for your WordPress blog is to assign each blog post to a single category and then use tags to describe the content. WordPress can then group your content by the various categories you have created. Categories and tags allow your content to stay organised and searchable as your website grows.
Link To Your Website Content
Use your blog posts to link to your products or services. This is a great way to introduce visitors to your business without making them dig through your entire website to find what they are looking for.
There have been numerous studies that show that the more regularly you blog, the more engagement you get with your readers and customers. More engagement means that you are building a relationship with your readers that can ultimately lead to more sales.
Engage By Using Comments
Unfortunately turning comments on with your blog posts can often mean that you get a lot of spam. Luckily there are a few ways to tackle this and one of the best is the Akismet WordPress plugin, made by the same people who make WordPress. It virtually catches all of the spam and gives you an easy way to manage your blog comments. You can use the service for free for personal use or pay just $5 monthly if you are using it for a commercial website.
Write Good Content
Writing good, relevant content is the most important part of any website and blogging is no exception. To get even more value from your content make sure it is optimised for search engines. If you don’t have time to write your blog content consider getting a professional copywriting service to do this for you. Make sure your copywriter has experience in writing search engine optimised content to ensure your website can be found on Google.